Rv Buyer Demographics

Go rving communications planning study the go rving communications planning study conducted by nielsen provides data about the demographics and psychographics of prospective and current rv buyers and identifies effective marketing strategies for reaching them the research identifies and provides detailed information on three consumer groups with a high likelihood to be interested in or buy.

Rv buyer demographics.

When households involving the 35 54 and 55 age demographics are combined they are responsible for 20 3 of total rv ownership. A company that makes rv cell phone booster products recently published an entertaining look at the modern rvers lifestyle. University of michigan 24. Demographics revealed an average age of 48 with an income of 62 000.

90 of the households which own an rv report that they take at least 3 trips with their vehicle or trailer each year. The average buyer of a new car according to the national automobile dealers association nada in 2015 earned about 80 000 per year. The percent of asian americans african americans and hispanic americans who are investing in the camping lifestyle has doubled in the past 3 years accounting for 1 in 4 campers. People with household income of 100 000 to 149 000.

According to a study conducted by kampgrounds of america koa age is not the only aspect of the rv buyer and owner demographic that is changing. Travelers vacationers and wanderers everywhere are trading in their boeing 737 seats for the comfy couches and flat screen tvs inside rvs fifth wheelers and travel trailers. Curtin director surveys of consumers university of michigan survey research center p o. Over 64 of the rv owners intended to use their rv more during the spring summer of 2011 than the.

Survey of modern rvers reveals preferences age and more. In brief the recreational vehicle industry association rvia national survey of rv owners explored general demographics patterns and trends rvia 2012. The rv consumer by richard t. Box 1248 ann arbor michigan 48106.

A study by the university of california davis showed that in california people with income over 150 000 per year purchase a third of electric vehicles evs and plug in hybrid electric vehicles phevs. In fact the number of fulltime rvers in the united states now hovers around one million. Across the us over 7 of households have at least one rv 8 million homes with rvs.